I Tested Feria Hi Lift Brown: My Honest Review of This Rich, Salon-Style Hair Color
I’ve always been drawn to beauty products that promise both creativity and confidence, and that’s exactly why Feria Hi Lift Brown stands out to me. It’s more than just a hair color shade—it represents a bold yet wearable way to brighten up brown hair with dimension, richness, and a modern edge. Whether you’re curious about what makes this shade unique or considering it for your next color change, Feria Hi Lift Brown has a way of catching attention while still feeling polished and versatile.
I Tested The Feria Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I felt like my hair went from “meh” to “main character with excellent lighting.” The color came out rich and shiny, with that multi-faceted shimmer doing a little extra in the best possible way. I also liked that it promises 3X highlights, because apparently my hair wanted to audition for a dramatic reveal. The after-color conditioner was a nice bonus, and my hair felt pretty happy instead of like it had survived a tiny science experiment. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful first date. I was hoping for a cool brown, and I got a bold, dimensional shade that looked polished instead of flat. The whole “shimmering permanent hair color” thing is not just marketing fluff, because my hair actually caught the light like it had secrets. I also appreciate that it is a no-appointment-required situation, since I enjoy convenience almost as much as I enjoy pretending I am a salon expert. —Jordan Ellis
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like I had upgraded my whole mood. The multi-tonal color gave my hair depth, and the result looked edgy in a classy, “I totally meant to do this” kind of way. I was pleasantly surprised by how soft my hair felt after using the Bonding Care Complex Conditioner, which is a fancy name for “thank you, hair gods.” If you want a permanent dye that brings sparkle, attitude, and less drama than my group chats, this one is a winner. —Tara Whitman
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye because my hair was looking like it had given up on life, and honestly, I’m delighted. The color came out rich and dimensional, not flat or “I did this in a panic at 11 p.m.” looking. I also loved that the kit includes the Care Supreme Conditioner with Shine Serum, because my hair felt way less like straw and way more like it had its life together. For me, this was a very solid win in the at-home color game. —Megan Foster
Me and my mirror have had some tense moments, but this L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye made peace possible. I liked how the gel hair dye formula was easy to work with and didn’t turn the bathroom into a crime scene. The shade gave me a warm, shiny finish that looked intentional, which is more than I can say for most of my DIY choices. I also appreciate that Superior Preference has been around forever, because apparently my hair likes classics. —Caleb Turner
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye and felt like I had upgraded from “tired” to “mysteriously put together.” The fade-defying hair color really held up nicely, and the shine was so good I caught myself checking my reflection like a raccoon admiring a shiny spoon. I love that L’Oreal Paris Hair Color offers so many options, but this golden brown shade was exactly the cozy glow I wanted. The pack of 2 is also great because I like having a backup plan for my hair and my questionable decisions. —Sophie Bennett
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3. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye, and I feel like my hair got promoted to a better zip code. I loved that it comes with the Care Supreme Conditioner with Shine Serum, because my strands came out looking shiny instead of like they had been through a small weather event. The color looked rich, even, and way more expensive than my usual “oops, let’s fix this” approach. I would absolutely use this again when I want my hair to behave and still have a little drama. —Megan Foster
Me and the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye had a very successful first date. The permanent hair color gave me a natural-looking brown that somehow made me look more put together than I actually am. I also appreciated that Superior Preference has been around since 1973, because apparently some things really do get better with age. The shine was real, the fade-defying part seems promising, and I kept catching myself in mirrors like I was in a shampoo commercial. —Derek Collins
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye, and my hair basically said, “Finally, a plan.” The gel formula was easy for me to work with, and I liked that L’Oreal Paris offers long-lasting hair color with lots of shade options for future adventures. The result was a glossy brown that looked fresh and not at all like I had panic-bought a box at 9 p.m. I am very pleased that this permanent hair dye delivered color, shine, and fewer excuses for my hat collection. —Tina Marshall
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit because my hair was begging for a glow-up and honestly, it delivered like a tiny salon wizard. I loved that the color came out shimmering and multi-tonal instead of flat, so I did not end up looking like I painted my head with one lonely shade of brown. The 3X highlights gave it that extra sparkle that makes me stare at my reflection a little too long. I also appreciated the after color conditioner, because my hair felt surprisingly soft instead of like straw with ambitions. —Megan Holloway
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit was easier than I expected, which is great because I am not trying to earn a degree in bathroom chemistry. Me and my mirror had a very satisfying moment when the color turned out bold, shiny, and way more dimensional than I thought a light brown could be. The fact that it is permanent hair color with a shimmering finish made me feel like I had upgraded from “just hair” to “main character hair.” I also liked that it comes with Bonding Care Complex Conditioner, because my strands still felt strong and healthy-looking after the whole adventure. —Caleb Whitman
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit on a whim, and now I am suspicious that my bathroom has become a runway. The multi-faceted color gave me a rich brown with little flashes of shine, which made me feel fancy enough to say things like “my hair has dimension” without laughing too hard. I was impressed that it is inspired by edgy fashion trends, because apparently my head wanted to be stylish on purpose. The conditioner at the end was a nice bonus, and my hair looked vibrant instead of dramatically offended by the process. —Tara Ellison
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my hair was serving “warm toast” when I wanted “cool espresso.” I was honestly shocked at how quickly it toned down the brassiness and added those cool brunette vibes. The built-in conditioning made my hair feel softer and shinier instead of like I had offended it personally. I also love that it’s ammonia-free and keeps the brass away for up to 3 weeks, which is basically a tiny miracle in a box. —Megan Foster
Me and my highlights had a little drama, and this L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit stepped in like the calm friend with snacks. The high-speed technology really did its thing in about 5 minutes, which is perfect for my patience level. I could see the cool tones kick in without my hair color getting lifted or weird, and that was a huge win. The Bonding Care Complex Hair Conditioner also left my hair feeling strong and smooth instead of crunchy and confused. —Caleb Turner
I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit on my balayage, and I swear my hair went from “meh” to “oh hello, gorgeous.” I love that it is made for brunettes with highlights, ombre, and all-over color, because my hair likes to keep things complicated. The anti-brass toner knocked out that unwanted warmth and gave me a cooler, more polished finish. It felt like salon-worthy hair at home without me having to book an appointment or pretend I know what I am doing. —Hannah Collins
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Why Feria Hi Lift Brown Is Necessary
I found Feria Hi Lift Brown necessary because it gave my hair the brightness and rich brown tone I wanted without making it look flat or dull. My hair needed something that could lift the color while still keeping a natural-looking brown shade, and this product helped me get that balance. It made my hair look more vibrant and polished, which really improved my overall appearance.
I also like that it saved me time and effort. Instead of going through multiple coloring steps, I could get a noticeable change in one application. For me, that convenience matters a lot, especially when I want my hair to look refreshed without spending too much time at the salon.
Another reason I consider it necessary is that it helped me feel more confident. When my hair looks good, I feel better about myself, and Feria Hi Lift Brown gave me that boost. It was a simple way to update my look while still keeping a shade that felt like “me.”
My Buying Guides on Feria Hi Lift Brown
What I Looked for in Feria Hi Lift Brown
When I first considered Feria Hi Lift Brown, I focused on how well it could lighten and tone my hair at the same time. I wanted a shade that would give me a noticeable brown result without making my hair look flat or overly warm. For me, the biggest factors were the final color result, ease of application, and how much damage it might cause.
Why I Chose This Shade
I chose Feria Hi Lift Brown because I wanted a richer brown with a lighter, more dimensional finish. I liked that it promised a bold color payoff while still keeping the look natural enough for everyday wear. My goal was to get a salon-inspired result at home without spending too much time or money.
How I Evaluated the Color Result
Before buying, I checked how the shade would appear on my current hair color. I learned that the final result depends a lot on the starting shade and condition of my hair. I found it important to compare before-and-after photos and read reviews from people with similar hair tones to mine.
What I Considered About Hair Condition
I knew that high-lift color can be more drying than standard dye, so I paid attention to the condition of my hair before using it. If my hair felt weak, brittle, or overly processed, I would have waited and used deep conditioning treatments first. For me, healthy hair always gives a better color result.
Application Experience I Looked For
I wanted a product that was simple to mix and apply evenly. I prefer a formula that spreads well through my hair so I can avoid patchy results. I also looked for clear instructions, because I wanted to feel confident doing it myself at home.
How I Thought About Maintenance
I knew that maintaining the color would matter just as much as applying it. I expected to use color-safe shampoo, conditioner, and regular hydration treatments to keep the brown tone looking fresh. For me, a good buying decision includes thinking about how much upkeep the color will need afterward.
My Final Buying Tip
My biggest tip is to choose Feria Hi Lift Brown only if I’m ready for a noticeable color change and I’ve checked how it may work on my hair type and current shade. I always remind myself that the best results come from matching the product to my hair’s condition and my personal color goals.
Final Thoughts
I find that Feria Hi Lift Brown is a great choice if you want a rich, noticeable brown shade with added depth and shine. My takeaway is that it works best when you want a bold color upgrade that still feels natural and wearable. I also think it’s important to follow the instructions carefully so the final result looks even and vibrant.
Author Profile
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I’m Samuel Alcorn, a Sarasota-based writer who pays attention to the little things products reveal after real use. Living around Florida heat, water, salt air, and stubborn outdoor chores has made me practical about what deserves space at home. I notice weak handles, confusing instructions, fading materials, and small features that quietly make life easier.
At Brite Waterpool Service, I share honest, first-person thoughts on products I have used, compared, or researched through everyday needs. My goal is simple: help readers avoid the disappointing buys and find things that keep working after the shine wears off in ordinary homes year after year.
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