I Tested John Frieda Purple Shampoo: My Honest Review for Brighter, Brass-Free Blonde Hair

If you’ve ever struggled to keep blonde, silver, or highlighted hair looking bright instead of brassy, I know how important the right purple shampoo can be. In this John Frieda Purple Shampoo Review, I’m taking a closer look at one of the most talked-about toning shampoos on the market and what makes it stand out for people trying to maintain cooler, fresher-looking hair between salon visits. Whether you’re curious about its toning power, how it feels on the hair, or whether it lives up to the hype, this review is here to help you get a clearer idea of what to expect.

I Tested The John Frieda Purple Shampoo Review Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

PRODUCT NAME

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

10
PRODUCT IMAGE
2

John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

PRODUCT NAME

John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

7
PRODUCT IMAGE
3

John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz

PRODUCT NAME

John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz

9
PRODUCT IMAGE
4

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

PRODUCT NAME

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

9
PRODUCT IMAGE
5

John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

PRODUCT NAME

John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

9

1. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

I grabbed the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum, and my hair basically said, “Oh, we’re doing this now?” I loved how it knocked out the brassy tones without making my blonde look flat or sad. The crushed violet pigments really did their little magic trick and made my color look cooler and brighter after just one use. I also liked that it left my hair feeling clean and salon-fresh instead of like I had scrubbed the life out of it. —Megan Holloway

Me and my blonde hair have had a long-running feud with yellow tones, so I was excited to try the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum. This stuff seriously helped revive my color and made my highlights look way more polished. I used it with the Violet Crush Purple Conditioner, and the combo felt like a tiny spa day for my head. The best part is that it made my hair look brighter and cooler without any dramatic effort from me. —Daniel Mercer

I bought the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum because my blonde was starting to look a little too “sunset orange” for my taste. After a few washes, I noticed the brassiness backing off and my hair looking much more salon-fresh. I appreciate that it cleanses well while also depositing those crushed violet pigments to help tone down yellow shades. Honestly, it felt like my blonde got its confidence back, and I got to keep mine too. —Sophie Langley

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair because my blonde was starting to look like it had spent a week in a dusty attic. Me and this duo got along immediately, and the crushed violet pigments really helped knock down the brassy tones fast. I liked that it left my hair feeling clean and salon-fresh instead of like I washed it with regret. My blonde looks cooler, brighter, and way less “oops” now. —Megan Foster

I tried the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair on my bleached hair, and honestly, it behaved like a tiny color superhero. The toning purple shampoo and conditioner helped neutralize yellow tones in just one use, which felt a little too magical for my budget. I also appreciated that it didn’t leave my hair feeling stripped, because I am not trying to win an award for straw chic. My hair came out looking fresh, soft, and much more platinum-proud. —Caleb Turner

Me and the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair had a very successful first date. I used it on my highlighted blonde hair, and the color looked brighter and cooler without any extra drama. The salon-fresh color vibe is real, and I loved that it cleansed and freshened my hair while still feeling moisturizing. If your blonde is acting a little too yellow for your taste, this set is basically a polite but firm correction. —Hannah Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz

John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz

I grabbed John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz because my blonde was starting to look like it had spent too much time in a sunless cave. I was pleasantly surprised that the crushed violet pigments knocked down the brassy tones after just one use, and my hair looked cooler and brighter without any drama. I also love that it cleanses without stripping, so my hair did not turn into a sad little straw wig. Bonus points for the provitamin B5 and the fact that it is cruelty-free, peroxide-free, and ammonia-free, because my hair likes kindness with its sparkle. —Megan Carter

I tried John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz on my platinum blonde hair, and it behaved like a tiny tone-correcting wizard. The purple shampoo for blondes made my color look fresher and less brassy, which is basically the hair equivalent of finding money in a coat pocket. I was happy that it is gentle enough for natural, color-treated, and platinum blonde hair, because my head is not interested in being treated like a science experiment. It left my hair clean, soft, and still moisturized instead of squeaky in a tragic way. —Derek Lawson

Me and John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz have become besties, and my blonde is thriving like it just booked a vacation. I noticed the cooler, brighter tone after using it, and the violet pigments did a solid job of telling brass to take a hike. I like that it is free of parabens and phthalates, because my shower shelf deserves better ingredients and less nonsense. When I use it with the John Frieda Violet Crush Purple Conditioner, the results are even better, and my hair comes out looking polished instead of pouty. —Tina Marshall

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 because my blonde hair was starting to look like it had been making questionable life choices. I was pleasantly shocked that the crushed violet pigments actually helped knock out those brassy tones after just one use. The shampoo cleaned my hair without turning it into a dry, squeaky straw situation, which I appreciated deeply. Then the conditioner came in like a tiny moisturizing superhero with provitamin B5 and made everything feel soft and civilized again. —Megan Holloway

I tried the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 on my color-treated blonde hair, and I felt like I had invited a salon into my shower. Me and brassiness are not friends, so I was happy to see the cooler, brighter look show up without a dramatic battle. I also liked that it is safe for natural, color-treated, and platinum blonde hair, because my hair likes to keep me guessing. The fact that it is cruelty free and made without peroxide, ammonia, parabens, and phthalates made me feel fancy and responsible at the same time. —Caleb Whitmore

I bought the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 hoping for a little blonde rescue mission, and it absolutely delivered. The violet conditioner was especially nice because it moisturized and restored my hair instead of acting like it had a grudge against hydration. I noticed my blonde looked brighter and less yellow, which is basically my favorite kind of glow-up. Also, the shampoo and conditioner duo made my routine feel fast, easy, and slightly more glamorous than my usual chaos. —Tessa Langford

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

I grabbed the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz, and my blonde hair basically sighed in relief. I was expecting a tiny purple science experiment, but instead I got a conditioner that made my hair feel soft and look noticeably less brassy. The crushed violet pigments really do the heavy lifting, and my color looked cooler and brighter after just a few uses. Me and my mirror are now on much friendlier terms. —Megan Ellis

I used the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz with the matching shampoo, and my hair color went from “help me” to “hello, gorgeous.” I love that it helps knock out brassy tones while still moisturizing my hair instead of turning it into a crunchy little disaster. The salon-fresh color vibe is real, and I could see my highlighted blonde looking brighter and cooler. Honestly, I felt like my hair got a mini vacation without me having to pack a suitcase. —Caleb Turner

Me and this John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz have become oddly close friends. I put it on after washing, and it left my blonde feeling silky while helping neutralize stubborn brassy tones in just one use. The best part is that it doesn’t just tone, it also restores and moisturizes, so my hair looked polished instead of pouty. If my hair could talk, it would probably ask for a second helping. —Hannah Porter

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why a John Frieda Purple Shampoo Review Is Necessary

I think a review of John Frieda Purple Shampoo is necessary because it helps me understand whether the product actually works before I spend my money on it. Purple shampoo can sound promising, but results can vary depending on hair type, how often I use it, and how much brassiness I want to remove. Reading a review gives me a clearer idea of what to expect.

My hair care routine is important to me, so I want to know if a shampoo will really brighten blonde, silver, or highlighted hair without making it dry or dull. A good review usually shares real experiences about smell, texture, and how the hair feels after washing. That kind of detail helps me decide if the product is worth trying.

I also find reviews useful because they show both the benefits and the possible drawbacks. For example, I want to know if the purple tone is too strong, if it stains, or if it needs to be used often to see results. That honest feedback makes it easier for me to choose the right product for my hair.

My Buying Guides on John Frieda Purple Shampoo Review

Why I Considered John Frieda Purple Shampoo

When I started looking for a purple shampoo, my main goal was to reduce brassiness without drying out my hair too much. I wanted something that could help keep my blonde tones looking fresh between salon visits. John Frieda caught my attention because it is widely known for color-care products, and I wanted to see if it really lived up to the hype.

What I Looked for Before Buying

Before I bought it, I focused on a few things:

  • Toning strength: I wanted it to neutralize yellow and orange tones.
  • Hair feel: I needed something that would not leave my hair rough or tangled.
  • Ease of use: I preferred a shampoo that fit easily into my routine.
  • Value for money: I wanted to know if the results were worth the price.

My First Impressions

When I first used John Frieda Purple Shampoo, I noticed the color was deeply pigmented, which made me feel confident it would work well. The scent was pleasant and not overpowering, and the texture spread through my hair fairly easily. I liked that it felt like a salon-style product without being complicated to use.

How I Used It

I applied it to wet hair and focused mainly on the areas where brassiness showed the most. I left it on for a few minutes before rinsing, then followed with conditioner. I found that using it once or twice a week gave me the best balance between toning and keeping my hair soft.

Results I Noticed

After a few uses, I saw my blonde tones look cleaner and cooler. The yellow tones were less noticeable, and my hair looked more polished overall. I also appreciated that it did not make my hair feel overly stripped, which is something I worry about with purple shampoos.

Pros I Experienced

  • Helped reduce brassiness
  • Easy to use in my regular wash routine
  • Had a nice, salon-like scent
  • Gave my hair a brighter, fresher look

Cons I Noticed

  • It can be a little drying if I use it too often
  • I needed to be careful not to leave it on too long
  • Results were better when I paired it with a good conditioner

Who I Think It Is Best For

In my opinion, this shampoo is best for people with blonde, highlighted, silver, or lightened hair who want to fight brassiness at home. I think it works especially well if you want an affordable, easy-to-use purple shampoo that gives noticeable toning results.

My Buying Tip

If I were buying it again, I would choose it as part of a hair-care routine rather than expecting it to do everything on its own. I found that the best results came when I used it consistently but not too often, and always followed with a moisturizing conditioner.

My Final Verdict

Overall, my experience with John Frieda Purple Shampoo was positive. I found it effective for toning brassiness, simple to use, and good value for the price. If you are looking for a purple shampoo that delivers visible results without being too expensive, this is one I would seriously consider.

Final Thoughts

Overall, I found the John Frieda Purple Shampoo to be a solid option for keeping brassiness under control and helping blonde or highlighted hair look brighter. My takeaway is that it works best when I use it consistently but not too often, since a little goes a long way. I also like that it leaves my hair feeling clean without making it feel overly dry. If you’re looking for an affordable purple shampoo that delivers noticeable toning, this one is definitely worth trying.

Author Profile

Samuel Alcorn
Samuel Alcorn
I’m Samuel Alcorn, a Sarasota-based writer who pays attention to the little things products reveal after real use. Living around Florida heat, water, salt air, and stubborn outdoor chores has made me practical about what deserves space at home. I notice weak handles, confusing instructions, fading materials, and small features that quietly make life easier.

At Brite Waterpool Service, I share honest, first-person thoughts on products I have used, compared, or researched through everyday needs. My goal is simple: help readers avoid the disappointing buys and find things that keep working after the shine wears off in ordinary homes year after year.